Strategy, brand and customer
experience for modern wineries.
Studio DTC provides hands-on strategic and operational support across brand, customer experience, and Direct-to-Consumer sales, taking work off your team’s plate and delivering tangible improvements that drive performance.
We help wineries:
Strengthen brand clarity and consistency
Align brand and sales behaviors
Map and modernize the customer journey
Optimize ecommerce and CRM operations
Improve retention and loyalty
Build systems and processes
Provide staff coaching and training
Implement DTC and marketing improvements
Deliver brand and packaging refinement
Offer fractional leadership
Leverage a network of trusted vendors
In short: we bring clarity, relieve pressure, and help your winery operate with more intention, consistency, and impact.
WHAT WE DO 
ABOUT With more than 16 years in winery leadership and a decade in hospitality before that, I’ve seen every version of the same problem: teams stretched thin, wearing too many hats, trying to keep brand, tasting room, club, ecommerce, and customer experience afloat with no bandwidth to improve any of it.
Some wineries know what needs to happen but can’t execute; others can’t even identify the gaps because they’re overwhelmed.
I built Studio DTC to change that.
How We Work
Studio DTC brings hands-on strategic execution to wineries that need experienced leadership without adding another full-time executive.
We lead the brand, customer-experience, and operational strategy - then turn it into outcomes: clearer messaging, refined brand and packaging direction, improved ecommerce structures, loyalty-driving customer journeys, modernized membership approaches, and stronger sales and service behaviors.
Instead of hiring multiple roles, you gain one integrated senior-level partner who keeps everything aligned and actually gets the work done.
Studio DTC is intentionally built to scale. As clients need deeper membership, concierge, or operational packaging support, we expand with specialists who maintain the same clarity, cohesion, and strategic direction - without having to wear multiple hats that divide their focus and attention to the real goal.
Design Partner
Aramis Radtke — Brand Packaging and Design
Studio DTC collaborates closely with Aramis, whose design work strengthens every project through brand alignment, packaging refinement, membership kit aesthetics, and modern visual storytelling. As the founder of Sweet July Designs, she brings cohesion and elevated design language to the strategic direction we set together.
I’m Carrie Kalscheuer, a former executive overseeing Direct-to-Consumer sales and operations, brand, ecommerce, and customer experience for wineries. My work has spanned organizational restructuring, team development and coaching, customer retention and acquisition strategy, ecommerce optimization, sales and service training, and building systems that create clarity and meaningful impact on the bottom line.
Studio DTC brings that level of strategic leadership to wineries that need execution support, operational relief, and experienced oversight - without adding another full-time executive.
