Aligning brand, sales strategy, and the customer journey across every experience to improve performance.
Studio DTC provides hands-on strategic and operational support across brand, sales, and customer experience, helping brands perform better without adding internal headcount.
We help you deliver practical improvements across the customer journey, driving meaningful improvements to how your customers engage, purchase, and become loyalists.
We lead the strategy, guide execution, and help carry the work forward - keeping brand, sales, and customer experience aligned as decisions are made and priorities shift. Rather than hiring multiple roles, clients gain one senior-level partner who brings clarity, momentum, and follow-through.
Sales & Marketing Strategy
Clarify positioning and messaging to carve out your unique selling proposition, aligning brand intent with real customer behavior
Strengthen pricing, offers, and storytelling to support conversion and confidence
Improve e-commerce and CRM effectiveness through clearer narratives and smarter prioritization
Brand & Customer Experience
Refine brand language and direction so teams communicate with consistency and clarity
Shape customer journeys across physical and digital experiences, then help implement what matters for long term success
Strengthen retention through more intentional membership, subscription, and loyalty experiences
Support brand and packaging refinement
Fractional & Advisory Support
Step in as fractional leadership across brand, customer experience, or sales strategy
Provide clear priorities and roadmaps for strategic initiatives
Coach leaders and teams on brand-led selling and customer behavior
Act as a strategic partner during growth,
transition, or operational strain
What We Do
We cater the work to fit your business needs, and structure engagements in two ways:
Project-based work billed hourly
Ongoing monthly retainers
Who We Are
I’ve seen every version of the same problem: teams stretched thin, wearing too many hats, trying to design and maintain a personalized customer experience with not enough bandwidth to execute to perfection.
I built Studio DTC to change that.
I’m Carrie Kalscheuer, a career executive overseeing sales, marketing and brand for some of Oregon’s most admired wineries.
My work has spanned organizational restructuring, team development and coaching, customer retention and acquisition strategy, e-commerce optimization, sales and service training, and systems building - creating clarity and meaningful impact on the bottom line.
Studio DTC brings that level of strategic leadership to food & beverage businesses that need refined sales strategies, execution support, operational relief, and experienced oversight - without adding another full-time executive.
Design Partner
Aramis Radtke - Brand Packaging and Design
I collaborate closely with Aramis, whose design work strengthens every project through brand alignment, packaging refinement, aesthetics and modern visual storytelling. As the founder of Sweet July Designs, she brings cohesion and elevated design language to the strategic direction we set together.
